Francisco J. Martínez-López & Luis F. Martinez 
Advances in Digital Marketing and eCommerce [PDF ebook] 
Third International Conference, 2022

Ondersteuning


This book highlights the latest research articles presented at the Third Digital Marketing & e Commerce Conference in June 2022. Papers include a varied set of digital marketing and e Commerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

€171.19
Betalingsmethoden

Over de auteur

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.


Koop dit e-boek en ontvang er nog 1 GRATIS!
Taal Engels ● Formaat PDF ● Pagina’s 308 ● ISBN 9783031057281 ● Bestandsgrootte 8.8 MB ● Editor Francisco J. Martínez-López & Luis F. Martinez ● Uitgeverij Springer International Publishing ● Stad Cham ● Land CH ● Gepubliceerd 2022 ● Downloadbare 24 maanden ● Valuta EUR ● ID 8422334 ● Kopieerbeveiliging Sociale DRM

Meer e-boeken van dezelfde auteur (s) / Editor

11.863 E-boeken in deze categorie