Francisco J. Martínez-López & Luis F. Martinez 
Advances in Digital Marketing and eCommerce [PDF ebook] 
Third International Conference, 2022

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This book highlights the latest research articles presented at the Third Digital Marketing & e Commerce Conference in June 2022. Papers include a varied set of digital marketing and e Commerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

€171.19
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Sobre o autor

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.


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Língua Inglês ● Formato PDF ● Páginas 308 ● ISBN 9783031057281 ● Tamanho do arquivo 8.8 MB ● Editor Francisco J. Martínez-López & Luis F. Martinez ● Editora Springer International Publishing ● Cidade Cham ● País CH ● Publicado 2022 ● Carregável 24 meses ● Moeda EUR ● ID 8422334 ● Proteção contra cópia DRM social

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