John Wright 
How to Set Up Your Own In-House Advertising Agency…And Save Up to 17% of Advertising Cost [EPUB ebook] 

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

Computational intelligence, a sub-branch of artificial intelligence, is a field which draws on the natural world and adaptive mechanisms in order to study behaviour in changing complex environments. …

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are m …

Workforce mobility and cultural diversity within contemporary international organizations pose unique challenges for managers and HR professionals. Overcoming the challenges of developing and trainin …

This book comprises nine papers approaching designed institutions and their interplay with spontaneous institutions from various angles. While the evolution of spontaneous institutions is quite well …

‘Vivek Kale has written a great book on performance management that focuses on decision-making; on continuous, incremental improvement; and on identifying common patterns in becoming a more intellige …

In the last ten years, while GATT and (later) WTO were actively advocating the doctrine of free trade, the world witnessed unprecedented formation of regional trading blocs. Focusing on the prospects …

As with many people-oriented initiatives, employee engagement remains an emerging science with as many advocates as detractors. In The Culture Builders Jane Sparrow shares the insight of her research …

Economic development in the long run is seen as a process of structural change that is affected by economic growth. Malaysia is one of the middle-income economies that are going through rapid structu …