John Wright 
How to Set Up Your Own In-House Advertising Agency…And Save Up to 17% of Advertising Cost [EPUB ebook] 

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the agg …

This textbook provides first-hand, inside accounts of the process of doing research in organizations. It is intended both for students of research methods in sociology and social psychology, and for …

Written by Adrian Belcham, author of Manual of Environmental Management, this is the essential guide to prepare you for the IEMA Associate Membership Exam and NEBOSH Diploma in Environmental Manageme …

Traditional building economics has primarily been concerned with issues around project appraisal and cost management techniques. On the other hand, modern construction economics has a wider focus wit …

Cost models underlie all the techniques used in construction cost and price forecasting, yet until relatively recently industry has been unfamiliar with their characteristics and properties. An under …

Organizations are constantly evolving, and intelligent leadership is needed during times of transformation. Change leaders must help people become aware of, understand and find meaning in the new thi …

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organiz …

Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its anal …