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K. Sudhir & Olivier Toubia
Artificial Intelligence in Marketing [PDF ebook]

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Hoes van K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing (PDF)

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

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Taal Engels ● Formaat PDF ● ISBN 9781802628753 ● Editor K. Sudhir & Olivier Toubia ● Uitgeverij Emerald Publishing Limited ● Gepubliceerd 2023 ● Downloadbare 3 keer ● Valuta EUR ● ID 8869115 ● Kopieerbeveiliging Adobe DRM

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