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Kim B. (University of Oregon, USA) Sheehan
Controversies in Contemporary Advertising [PDF ebook]

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Hoes van Kim B. (University of Oregon, USA) Sheehan: Controversies in Contemporary Advertising (PDF)

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan’s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

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Taal Engels ● Formaat PDF ● ISBN 9781483309996 ● Uitgeverij SAGE Publications US ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 5360280 ● Kopieerbeveiliging Adobe DRM

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