Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan’s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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语言 英语 ● 格式 PDF ● ISBN 9781483309996 ● 出版者 SAGE Publications US ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 5360280 ● 复制保护 Adobe DRM
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