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Nigel Piercy
Marketing Budgeting (RLE Marketing) [PDF ebook]
A Political and Organisational Model

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Hoes van Nigel Piercy: Marketing Budgeting (RLE Marketing) (PDF)

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

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Taal Engels ● Formaat PDF ● Pagina’s 542 ● ISBN 9781317652779 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 3 keer ● Valuta EUR ● ID 3377595 ● Kopieerbeveiliging Adobe DRM

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