Research Paper (undergraduate) from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
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Taal Engels ● Formaat PDF ● ISBN 9783656487654 ● Bestandsgrootte 0.8 MB ● Uitgeverij GRIN Verlag ● Stad München ● Land DE ● Gepubliceerd 2013 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 3976200 ● Kopieerbeveiliging zonder
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