Silke Specht 
The Starbucks Brand [PDF ebook] 
Branding

支持

Research Paper (undergraduate) from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

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语言 英语 ● 格式 PDF ● ISBN 9783656487654 ● 文件大小 0.8 MB ● 出版者 GRIN Verlag ● 市 München ● 国家 DE ● 发布时间 2013 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 3976200 ● 复制保护

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