Research Paper (undergraduate) from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
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Língua Inglês ● Formato PDF ● ISBN 9783656487654 ● Tamanho do arquivo 0.8 MB ● Editora GRIN Verlag ● Cidade München ● País DE ● Publicado 2013 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 3976200 ● Proteção contra cópia sem
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