Author: Peter W Turnbull

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Market …

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Market …

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and main …

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and main …

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