Ebook > Social Sciences > Economy > Peter W Turnbull & Jean-Paul Valla: Strategies for International Industrial Marketing (RLE International Business) (PDF)

Peter W Turnbull & Jean-Paul Valla
Strategies for International Industrial Marketing (RLE International Business) [PDF ebook]
The Management of Customer Relationships in European Industrial Markets

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Cover of Peter W Turnbull & Jean-Paul Valla: Strategies for International Industrial Marketing (RLE International Business) (PDF)

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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Format PDF ● Pages 328 ● ISBN 9781135124281 ● Editor Peter W Turnbull & Jean-Paul Valla ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2679241 ● Copy protection Adobe DRM

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