Ebook > Social Sciences > Economy > Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (PDF)

Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [PDF ebook]

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Cover of Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (PDF)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Format PDF ● Pages 394 ● ISBN 9781135124359 ● Editor Stanley Paliwoda & Peter W Turnbull ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2664854 ● Copy protection Adobe DRM

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