7 Ebooki wg Alain Ferrand
Alain Ferrand & Andreu Camps i Povill: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of …
PDF
Angielski
DRM
€41.61
Alain Ferrand & Scott McCarthy: Marketing the Sports Organisation
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services …
EPUB
DRM
€63.52
Andreu Camps i Povill & Alain Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
EPUB
DRM
€101.68
Andreu Camps i Povill & Alain Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
PDF
DRM
€102.40
Jean-Loup Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
EPUB
DRM
€56.70
Jean-Loup Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
PDF
DRM
€56.09
Francesc Solanellas & Alain Ferrand: Barcelona 92
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the defin …
PDF
Angielski
€53.49