7 Ebooks by Alain Ferrand
Alain Ferrand & Andreu Camps i Povill: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of …
PDF
Inggeris
DRM
€40.76
Alain Ferrand & Scott McCarthy: Marketing the Sports Organisation
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and …
EPUB
DRM
€63.53
Andreu Camps i Povill & Alain Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
EPUB
DRM
€101.72
Andreu Camps i Povill & Alain Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
PDF
DRM
€100.26
Jean-Loup (Swiss Graduate School of Public Administration, Switzerland) Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
EPUB
DRM
€55.73
Jean-Loup (Swiss Graduate School of Public Administration, Switzerland) Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
PDF
DRM
€55.73
Francesc Solanellas & Alain Ferrand: Barcelona 92
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the …
PDF
Inggeris
€53.49
