7 Електронні книги від Alain Ferrand
Alain Ferrand & Andreu Camps i Povill: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of …
PDF
Англійська
DRM
€41.61
Alain Ferrand & Scott McCarthy: Marketing the Sports Organisation
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services …
EPUB
DRM
€64.47
Andreu (L’Institut Nacional d’Educacio Fisica de Catalunya, Barcelona, Spain) Camps i Povill & Alain (University of Lyon, France) Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
EPUB
DRM
€103.11
Andreu (L’Institut Nacional d’Educacio Fisica de Catalunya, Barcelona, Spain) Camps i Povill & Alain (University of Lyon, France) Ferrand: Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementati …
PDF
DRM
€102.48
Jean-Loup Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
EPUB
DRM
€56.70
Jean-Loup Chappelet & Alain (Universite de Poitiers, France) Ferrand: Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athle …
PDF
DRM
€56.74
Francesc Solanellas & Alain Ferrand: Barcelona 92
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the defin …
PDF
Англійська
€53.49
