Hermann Sabel 
Produktpolitik in absatzwirtschaftlicher Sicht [PDF ebook] 
Grundlagen und Entscheidungsmodelle

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and …

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional bu …

Solid requirements engineering has increasingly been recognized as the key to improved, on-time, and on-budget delivery of software and systems projects. New software tools are emerging that are empo …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

In the European Union many individuals will partake in drinking a little wine with their lunch or dinner to aid their enjoyment of the meal or as an appetizer for food. Alcohol is also a drug of depe …

The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, par …

The Workplace Tutor: Professional Training In the Modern Workplace by Patrick Coughlan is designed for anyone who has to deliver training in the modern workplace.The workplace could be a commercial b …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …