Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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Língua Inglês ● Formato PDF ● ISBN 9780195347616 ● Editora Oxford University Press ● Publicado 2005 ● Carregável 6 vezes ● Moeda EUR ● ID 2276858 ● Proteção contra cópia Adobe DRM
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