Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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语言 英语 ● 格式 PDF ● ISBN 9780195347616 ● 出版者 Oxford University Press ● 发布时间 2005 ● 下载 6 时 ● 货币 EUR ● ID 2276858 ● 复制保护 Adobe DRM
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