Information Resources Management Association 
Advertising and Branding: Concepts, Methodologies, Tools, and Applications [PDF ebook] 

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

This book deals with the ‘hard skills’ involved in achieving leadership quality. It provides a vehicle to foster interaction of the elements of the modern approach to quality, including statistical a …

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …