Information Resources Management Association 
Advertising and Branding: Concepts, Methodologies, Tools, and Applications [PDF ebook] 

Intellectual property rights have become increasingly important for our modern economies in recent years. Although the entire patent system has a profound effect on the decision of firms of whether t …

This book will address key organizational issues that must be considered and addressed when implementing Lean business practices. The book offers solutions for many of the challenges, provides a reso …

In this brilliant portrait of the oceans’ unlikely hero, H. Bruce Franklin shows how menhaden have shaped America’s national—and natural—history, and why reckless overfishing now threatens their plac …

Here you will find more tech savvy, free and low cost ways to promote and market your pet sitting business. Get your copy now! …

Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential …

The economics of search is a prominent component of economic theory, and it has a richness and elegance that underpins a host of practical applications. In this book Brian and John Mc Call present a …

There has been an increasing demand in GIS for systems that support historical data: time-series data as well as mobility information. From a modelling perspective, there are advantages in integratin …

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhe …

Analytical Instrumentation examines analyzers for detecting pollutants and other hazardous matter, including carbon monoxide, chlorine, fluoride, hydrogen sulfide, mercury, and phosphorous. Also cove …

Mining activities may result in rock mass deterioration and instability that may lead to failure both in underground and open pit mines. Such deterioration represents a safety risk and may result in …