Information Resources Management Association 
Advertising and Branding: Concepts, Methodologies, Tools, and Applications [PDF ebook] 

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Transport in the European Community is undergoing a new revolution. The completion of the Channel Tunnel and a network of high-speed railways, the expansion of the road system, and the improvement of …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

The events of 11 September 2001 changed the world, and in particular the aviation community, forever. Since then, the terrorist threat continues to dominate international air travel and pose a real a …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

For over 2000 years, preparations of chamomile flowers have counted among the medicinal treasures of many cultural groups. This book provides an interdisciplinary inventory of the scientific level of …

Insurgence is designed to help business leaders apply new methods to the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain re …

This concise textbook seeks to unpack the real-life complexities of leadership by examining the theories and models surrounding it and encouraging self-analysis in the individual’s own contexts. The …

A Sensible Guide to Program Management Professional (Pg MP)® Success is for program managers preparing to take the Pg MP exam based on The Standard for Program Management – 4th Edition (Pg M4 Standar …