The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness, or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
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Formato PDF ● Páginas 434 ● ISBN 9781351801607 ● Editor Jose Antonio (Loyola Andalucia University, Spain) Muniz Velazquez & Cristina M. (University of Barcelona, Spain) Pulido ● Editora Taylor and Francis ● Publicado 2019 ● Carregável 3 vezes ● Moeda EUR ● ID 6791744 ● Proteção contra cópia Adobe DRM
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