Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
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Língua Inglês ● Formato EPUB ● Páginas 152 ● ISBN 9781136791918 ● Editor Lerzan Aksoy & David Bejou ● Editora Taylor and Francis ● Publicado 2006 ● Carregável 3 vezes ● Moeda EUR ● ID 4901463 ● Proteção contra cópia Adobe DRM
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