Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline’s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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Língua Inglês ● Formato EPUB ● Páginas 624 ● ISBN 9781071927304 ● Editora SAGE Publications ● Publicado 2021 ● Carregável 3 vezes ● Moeda EUR ● ID 9460816 ● Proteção contra cópia Adobe DRM
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