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Sam Fullerton
Sports Marketing [EPUB ebook]

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Cover of Sam Fullerton: Sports Marketing (ePUB)

Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline’s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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Language English ● Format EPUB ● Pages 624 ● ISBN 9781071927304 ● Publisher SAGE Publications ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 9460816 ● Copy protection Adobe DRM

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