Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline’s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format EPUB ● Pagini 624 ● ISBN 9781071927304 ● Editura SAGE Publications ● Publicat 2021 ● Descărcabil 3 ori ● Valută EUR ● ID 9460816 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM