Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the i Pad and Android apps. Upon purchase, you’ll gain instant access to this e Book. Time limit The e Books products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
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