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Svend Hollensen 
Essentials of Global Marketing [PDF ebook] 

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Обкладинка Svend Hollensen: Essentials of Global Marketing (PDF)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the i Pad and Android apps. Upon purchase, you’ll gain instant access to this e Book. Time limit The e Books products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Мова Англійська ● Формат PDF ● ISBN 9780273756576 ● Видавець Pearson Education Limited ● Опубліковано 2012 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2694166 ● Захист від копіювання Adobe DRM
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Svend Hollensen

260 259 Електронні книги в цій категорі

Обкладинка Hassan Hakimian: The Routledge Handbook on the Middle East Economy
Hassan Hakimian: The Routledge Handbook on the Middle East Economy
This Handbook captures the salient features of Middle Eastern economies and critically examines the public policy responses required to address the challenges and opportunities across the region. Bri …
EPUB
Adobe DRM
€56.60
Обкладинка John (Geological Survey of Northern Ireland) Arthurs: Mentoring Scientists and Engineers
John (Geological Survey of Northern Ireland) Arthurs: Mentoring Scientists and Engineers
Mentoring is very much more than simple one-to-one informal instruction, or what used to be called ‘coaching’. Modern mentoring techniques are modelled on those of executive coaching as well as exper …
EPUB
Adobe DRM
€47.58
Обкладинка Gilmore Crosby: Spirituality and Emotional Intelligence
Gilmore Crosby: Spirituality and Emotional Intelligence
This book weaves together spirituality and a systemic version of emotional intelligence that incorporates Kurt Lewin’s social science and other sources. Emotional intelligence calls on us to be fully …
EPUB
Adobe DRM
€33.50
Обкладинка Lorenzo (Research fellow in Accounting, Department of Economics and Business Studies, University of Genoa) Simoni: Business Models and Corporate Reporting
Lorenzo (Research fellow in Accounting, Department of Economics and Business Studies, University of Genoa) Simoni: Business Models and Corporate Reporting
This book discusses the role of business models in corporate reporting. It illustrates the evolution of non-financial reporting, the importance of business model reporting, and the main conceptualisa …
EPUB
Adobe DRM
€51.24
Обкладинка Peter (Malardalen University, Sweden) Dahlin & Peter (Malardalens University, Sweden) Ekman: Management and Information Technology after Digital Transformation
Peter (Malardalen University, Sweden) Dahlin & Peter (Malardalens University, Sweden) Ekman: Management and Information Technology after Digital Transformation
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal effi …
EPUB
Adobe DRM
€51.34
Обкладинка Utpal K. (Consulting Chartered Engineer, Kolkata, India) Ghosh: Appraisal and Selection of Projects
Utpal K. (Consulting Chartered Engineer, Kolkata, India) Ghosh: Appraisal and Selection of Projects
Project appraisal is the process of assessing the viability of a project in a systemic way at its initial ‘idea’ stage when information is minimal, but the decision, whether to go ahead with the proj …
EPUB
Adobe DRM
€59.32
Обкладинка Janette Young: Leadership Resilience in a Digital Age
Janette Young: Leadership Resilience in a Digital Age
The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world. The book presents stories about how leaders have fa …
EPUB
Adobe DRM
€42.28
Обкладинка David (University of South Australia) Parker: Principles and Practice of Property Valuation in Australia
David (University of South Australia) Parker: Principles and Practice of Property Valuation in Australia
This book provides a clear outline of the key principles underlying property valuation and the current techniques and issues in the practice of valuation for the major sectors of the Australian real …
EPUB
Adobe DRM
€70.52
Обкладинка Ann Goodman & Nilda Mesa: Collaborating for Climate Resilience
Ann Goodman & Nilda Mesa: Collaborating for Climate Resilience
Supporters of environmental well-being and climate resilience are awakening and mobilizing – cities, states, business, academia, community-based organizations, and the military. They understand the i …
EPUB
Adobe DRM
€38.55
Обкладинка Michal Apollo & Yana Wengel: Mountaineering Tourism
Michal Apollo & Yana Wengel: Mountaineering Tourism
This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversifica …
EPUB
Adobe DRM
€25.77
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