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Svend Hollensen
Essentials of Global Marketing [PDF ebook]

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Cover of Svend Hollensen: Essentials of Global Marketing (PDF)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with f...

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Language English ● Format PDF ● ISBN 9780273756576 ● Publisher Pearson Education Limited ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2694166 ● Copy protection Adobe DRM

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