Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Ralf T. Kreutzer
Toolbox for Marketing and Management [PDF ebook]
Creative Concepts, Forecasting Methods, and Analytical Instruments
Toolbox for Marketing and Management [PDF ebook]
Creative Concepts, Forecasting Methods, and Analytical Instruments
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Language English ● Format PDF ● Pages 260 ● ISBN 9783030138233 ● File size 11.0 MB ● Publisher Springer International Publishing ● City Cham ● Country CH ● Published 2019 ● Downloadable 24 months ● Currency EUR ● ID 6990532 ● Copy protection Social DRM