Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Ralf T. Kreutzer
Toolbox for Marketing and Management [PDF ebook]
Creative Concepts, Forecasting Methods, and Analytical Instruments
Toolbox for Marketing and Management [PDF ebook]
Creative Concepts, Forecasting Methods, and Analytical Instruments
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Limba Engleză ● Format PDF ● Pagini 260 ● ISBN 9783030138233 ● Mărime fișier 11.0 MB ● Editura Springer International Publishing ● Oraș Cham ● Țară CH ● Publicat 2019 ● Descărcabil 24 luni ● Valută EUR ● ID 6990532 ● Protecție împotriva copiilor DRM social