Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [EPUB ebook]
De la comprehension des publics au changement de comportement

Ajutor

Copertina de Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (ePUB)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Limba Franceza ● Format EPUB ● Pagini 224 ● ISBN 9782810911080 ● Editura Presses de l’EHESP ● Publicat 2023 ● Descărcabil 3 ori ● Valută EUR ● ID 9050935 ● Protecție împotriva copiilor Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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