Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [EPUB ebook]
De la comprehension des publics au changement de comportement

Stöd

Omslag till Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (ePUB)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

€19.33

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Språk Franska ● Formatera EPUB ● Sidor 224 ● ISBN 9782810911080 ● Utgivare Presses de l’EHESP ● Publicerad 2023 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9050935 ● Kopieringsskydd Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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