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Gordon R. Foxall 
Consumer Behaviour (RLE Consumer Behaviour) [PDF ebook] 
A Practical Guide

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Обложка Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (PDF)

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Формат PDF ● страницы 210 ● ISBN 9781317565918 ● издатель Taylor and Francis ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 3535839 ● Защита от копирования Adobe DRM
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