Catalog > Human Sciences > Psychology > Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (PDF)

Gordon R. Foxall
Consumer Behaviour (RLE Consumer Behaviour) [PDF ebook]
A Practical Guide

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Cover of Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (PDF)

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Format PDF ● Pages 210 ● ISBN 9781317565918 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3535839 ● Copy protection Adobe DRM

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