Ronald K. Klimberg & Kenneth D. Lawrence 
Advances in Business and Management Forecasting [PDF ebook] 

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"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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язык английский ● Формат PDF ● ISBN 9780857249609 ● редактор Ronald K. Klimberg & Kenneth D. Lawrence ● издатель Emerald Group Publishing Limited ● опубликованный 2011 ● Загружаемые 3 раз ● валюта EUR ● Код товара 5677167 ● Защита от копирования Adobe DRM
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