For help preparing for, and support during your MBA course, The Essential MBA brings together a comprehensive overview of the main subjects taught on MBA and business and management programmes in one book.
Each chapter is written by a specialized contributor and offers students a helpful introduction to each topic of study, including:
- Sections on research methods and study skills
- Further reading recommendations and questions for reflection
- A critical perspective of the subject matter and reviews of alternative approaches.
This text is an invaluable guide for MBA students, as well a useful introduction for undergraduate and postgraduate students of business and management.
Susan Miller is Professor of Organisational Behaviour at Hull University Business School
Содержание
Introduction and Overview — Susan Miller
Organizational Behaviour — Susan Miller
Human Resource Management — Peter Hamilton
Marketing — Dr Dianne Deane
Accounting and Finance — Tony Boczko
Economics — Professor Tony Cockerill
Operations Management — Dr. Christos-Dimitris Tsinopoulos and Dr. Emmanuel Adamides
Corporate Social Responsibility — Dr. Timothy Campbell
Strategy — Susan Miller
Research Approaches — Susan Miller
Study Skills — Susan Miller
Index
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