Sak Onkvisit & John Shaw 
International Marketing [PDF ebook] 
Strategy and Theory

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Changing vessel technology presents a major challenge to shipping management. Vessels cost tens of millions of dollars and have a long physical life. A change in vessel design for a company may also …

This book presents an in-depth analysis of the functional dynamics of Indian industrial clusters which have grown and stayed as hubs of business activity in India, thanks to a large calibrated domest …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world”s largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the …

This book lies within two interdisciplinary fields that should be bridged: cross-cultural management and international human resource management. The consequences of globalization lead to a more exte …

Organizations of all sizes and types are facing a duel threat and opportunity. At the very moment when global markets are becoming available, these organizations are losing valuable people resources …

In its pursuit to equip the reader with a basic knowledge of Islamic economics, this book divulges the micro-foundations of the discipline, and highlights the predominant schools of thought that exis …