Sak Onkvisit & John Shaw 
International Marketing [PDF ebook] 
Strategy and Theory

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

First published in 1999. Firms in manufacturing industries are influenced by the market-oriented liberalization reform policies in many developing countries since the late eighties. However, studies …

Environmental constraints are becoming increasingly severe, and now more than ever it is time that we confront head-on the change from an ‘underground resources’ type of civilization to one with a ne …

Adopting a strategic approach to risk management can maximize competitiveness and profitability. Total Safety and Productivity approaches offer managers a set of methods and tools to apply a Total Sa …