Sak Onkvisit & John Shaw 
International Marketing [PDF ebook] 
Strategy and Theory

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book …

Exhausting Modernity is a bold new work on the exhaustion of our resources, both natural and human. Drawing on the insights of Marx and Freud, it provides a compelling analysis of the exhaustion perv …

This collection examines the evolution of the philosophy and practice of human resource management (HRM) and industrial relations (IR) over the twentieth century. By combining history, contemporary p …

Agrobiodiversity and agroecology go hand-in-hand in promoting environmental resilience in international food systems as well as climate change resilient food policy. This book contextualizes how vari …

Leading Consciously addresses the issues of motivation, decision-making, communication, time management, effective learning, work psychology, organizational development, and self-mastery. The author …

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

This book provides an analysis of the Chinese economy in the context of globalization after China”s admission to the WTO. In four parts it addresses globalization, privatization, fiscal policy and f …