Catalog > Social Sciences > Economy > Sally Dibb & Lyndon Simkin: Market Segmentation Success (ePUB)

Sally Dibb & Lyndon Simkin
Market Segmentation Success [EPUB ebook]
Making It Happen!

Support

Cover of Sally Dibb & Lyndon Simkin: Market Segmentation Success (ePUB)

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

€83.40

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 204 ● ISBN 9781136772450 ● Publisher Taylor and Francis ● Published 2008 ● Downloadable 3 times ● Currency EUR ● ID 4901413 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Sally Dibb Lyndon Simkin UK) Dibb Sally (Open University UK) Simkin Lyndon (University of Warwick

254,351 Ebooks in this category

Cover of Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Cover of Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Cover of Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Cover of Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Cover of Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Introduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical a …

Cover of Neil Francis: Creative Thinking Book

Neil Francis: Creative Thinking Book

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is c …

Cover of Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Cover of Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

Cover of William Rees-Mogg: The Case for Gold Vol 1

William Rees-Mogg: The Case for Gold Vol 1

The role of gold in the world”s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …

Cover of R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …