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Stefan Hoffmann & Stefan Müller
Gesundheitsmarketing: Gesundheitspsychologie und Prävention [PDF ebook]

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Cover of Stefan Hoffmann & Stefan Müller: Gesundheitsmarketing: Gesundheitspsychologie und Prävention (PDF)

Marketing spielt das Gesundheitswesen eine zunehmend wichtige Rolle. Obwohl das Thema Health-Care-Marketing schon seit mehr als 30 Jahren in den USA Beachtung findet, wird ihm in Deutschland erst seit wenigen Jahren die nötige Aufmerksamkeit zuteil. Ziel

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Language German ● Format PDF ● Pages 352 ● ISBN 9783456948010 ● File size 3.2 MB ● Editor Stefan Hoffmann & Stefan Müller ● Publisher Hogrefe, vorm. Verlag Hans Huber ● City Bern ● Country CH ● Published 2010 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2157712 ● Copy protection Social DRM

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