This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Språk Engelska ● Formatera PDF ● Sidor 232 ● ISBN 9781134289073 ● Redaktör John Dawson & Roy Larke ● Utgivare Taylor and Francis ● Publicerad 2006 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4292460 ● Kopieringsskydd Adobe DRM
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