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John Dawson & Roy Larke
Strategic Issues in International Retailing [PDF ebook]

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Обкладинка John Dawson & Roy Larke: Strategic Issues in International Retailing (PDF)

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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Мова Англійська ● Формат PDF ● Сторінки 232 ● ISBN 9781134289073 ● Редактор John Dawson & Roy Larke ● Видавець Taylor and Francis ● Опубліковано 2006 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 4292460 ● Захист від копіювання Adobe DRM

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John Dawson Roy Larke Masao Mukoyama UK) Dawson John (University of Stirling

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