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John Dawson & Roy Larke
Strategic Issues in International Retailing [PDF ebook]

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Pokrywa John Dawson & Roy Larke: Strategic Issues in International Retailing (PDF)

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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Język Angielski ● Format PDF ● Strony 232 ● ISBN 9781134289073 ● Redaktor John Dawson & Roy Larke ● Wydawca Taylor and Francis ● Opublikowany 2006 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4292460 ● Ochrona przed kopiowaniem Adobe DRM

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John Dawson Roy Larke Masao Mukoyama UK) Dawson John (University of Stirling

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