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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Örtmek Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Biçim PDF ● Sayfalar 416 ● ISBN 9781136777646 ● Yayımcı Taylor and Francis ● Yayınlanan 1991 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2627110 ● Kopya koruma Adobe DRM

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