E-kitap > Sosyal Bilimler > Ekonomi > Jochen Wirtz & Christopher Lovelock: SERVICES MARKETING (8TH ED) (ePUB)

Jochen Wirtz & Christopher Lovelock
SERVICES MARKETING (8TH ED) [EPUB ebook]
People, Technology, Strategy

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Örtmek Jochen Wirtz & Christopher Lovelock: SERVICES MARKETING (8TH ED) (ePUB)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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Dil İngilizce ● Biçim EPUB ● Sayfalar 800 ● ISBN 9781944659035 ● Dosya boyutu 64.7 MB ● Yayımcı World Scientific Publishing Company ● Kent Singapore ● Ülke SG ● Yayınlanan 2016 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5519244 ● Kopya koruma Adobe DRM

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Jochen Wirtz Christopher Lovelock

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