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Jochen Wirtz & Christopher Lovelock
SERVICES MARKETING (8TH ED) [EPUB ebook]
People, Technology, Strategy

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Cover of Jochen Wirtz & Christopher Lovelock: SERVICES MARKETING (8TH ED) (ePUB)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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Language English ● Format EPUB ● Pages 800 ● ISBN 9781944659035 ● File size 64.7 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2016 ● Downloadable 24 months ● Currency EUR ● ID 5519244 ● Copy protection Adobe DRM

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